DraftKings has issued an apology for offering a 9/11-themed bet in its app. The bet, called “Never Forget,” was a parlay bet that the New York Mets, New York Yankees, and New York Jets would win their games on September 11th. DraftKings confirmed the existence of the bet through a screenshot on Twitter and apologized for its decision, stating that the company respects the significance of the day.
“We sincerely apologize for the featured parlay that was shared briefly in commemoration of 9/11,” said DraftKings in a statement. “We respect the significance of this day for our country and especially for the families of those who were directly affected.”
A parlay bet combines multiple wagers into a single bet. While DraftKings did not provide further details about the bet, it acknowledged the inappropriateness of offering a bet related to the tragic events of September 11th. The company’s apology demonstrates its understanding of the sensitivity surrounding the anniversary and the importance of honoring those affected by the attacks.
It is crucial for companies and individuals alike to be respectful and considerate when referencing historically significant events, particularly those that involve loss and tragedy. DraftKings’ swift apology indicates its commitment to rectifying mistakes and maintaining a positive reputation.
In the future, it is advisable for companies to exercise caution and sensitivity when creating promotional materials or offerings that coincide with sensitive anniversaries or events. This ensures that they do not inadvertently offend or upset their customers.