VIVO is Brazil's largest mobile operator Vivo Participações, through its subsidiaries, provides mobile telecommunication services, cellular phone data transmission and mobile internet services throughout the country. The company offers voice and ancillary services, including voicemail and voicemail notification, call forwarding, three-way calling, caller identification, short messaging, and data service, such as wireless application protocol service. Vivo also offers direct access to the Internet through data cards, as well as multimedia message and roaming services. Moreover, it sells GSM and WCDMA devices, such as handsets, smartphones, broadband USB modems, and netbooks through its stores and authorized dealers. As of July 2010, Vivo had 4.6mn 3G subscribers and the firm expects its 3G network to reach 2,800 cities and municipalities, or 85% of the country's population, by end-2011
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