Remember Squid Game? This pandemic-era streaming phenomenon became a hit with viewers and garnered over a billion viewing hours on Netflix. However, a Korean ISP sued Netflix in an attempt to have the streaming service pay for what it deemed excessive data usage in the country caused by the popular Korean drama.
After battling it out in court since 2021, the two companies have finally reached a deal. Initially, Netflix argued that its responsibility was to create content, not manage networks. However, they have now resolved their differences with SK Broadband.
As part of the deal, SK Broadband will offer Netflix bundles in the first half of 2024, integrating Netflix’s ad-free plan into its existing services. This collaboration will also include SK Telecom’s T Universe subscription service. Similar to other partnerships Netflix has formed, such as T-Mobile’s Netflix on Us promotion, this agreement allows Netflix to expand its reach in South Korean households.
Tony Zameczkowski, VP of APAC Partnerships at Netflix, expressed the significance of the partnership with SK Telecom, a leading player in the Korean telecommunication and innovative technology industries. He believes it will enhance entertainment experiences for a wider Korean audience. The press release also hinted at the potential use of artificial intelligence, particularly conversational chatbots and personalization services.
In addition to the deal, it has been announced that Squid Game will be renewed for a second season. Netflix teased the introduction of new characters (and potential victims) during the summer, although a release date has yet to be confirmed.