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MAPA > the Telecommunications Market in Samoa

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Samoa is among the first Pacific Island countries to be able to establish the regulatory infrastructure as well as liberalizing the telecom market. In the year 2006, it went on to become first in the region to observe the market entrance of the Digicel that has since launched services in the other Pacific countries. Advent of the competition in the mobile market has seen prices fall by over half and the network coverage expanded to over 90% of the total population.

The 4G LTE has been developing on back of the initial launch in the year 2016 by the Digicel Samoa, and this was flowed by the BlueSky Samoa in early 2017. The Digicel Samoa has been considered to be mobile market leader with the network covering entire coastal areas of this country that is home to a close 95% of the total population.

Equally, to the other countries in Pacific Islands, Samoa’s telecoms sector has heavily been inhibited by the lack of international connectivity. While Samoa had to access to Samoa-America-Samoa cable that was established in the year 2009, it has now been recognized that this has been aging cable that is not going to meet future bandwidth needs of this country.

The issue being addressed with the 2 new submarine cables that have become available during the year 2018 and in the year 2019. Well, these combined with Samoa National Broadband Highway is going to improve the speed, the reliability as well as reduce high costs that have previously been linked with the Internet Access for Samoa. Some of the companies that have been covered in this report include Amalgamated Telecom Holdings (ATH), Kacific Broadband Satellite, O3b, Blue Sky Samoa, Amper SA, Digicel Samoa.

Some of the key developments in this report include: 
• Acquisition of the Bluesky Samoa by the Amalgamated Telecom Holdings has been expecting to get finalized in due course, with the formal approval for sale given approval by Office of Regulator in Samoa in 2017 July.
• Samoans, as well as the download speeds, have substantially been slower than the ones that are found in the developed countries.
• The smartphones, as well as the mobile data plans, are too expensive for the vast majority of the Samoans, as well as the download speeds that are a bit slower than the ones found in the developed countries.
• 4G services arrived in Samoa in the year 2016 when it got launched by the Digicel, followed by the BlueSky in early 2017.   

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