Linda Yaccarino, the CEO of Elon Musk’s X, recently announced several new hires and organizational changes at the social network. Brett Weitz, previously the general manager of Warner Bros. Discovery’s TNT, TBS, and truTV, has joined X as the new head of content, talent, and brand sales. Monique Pintarelli, a former Turner sales executive and president at Teads, will serve as X/Twitter’s head of the Americas, overseeing sales and partnerships across the U.S., Canada, and Latin America.
Yaccarino also recruited Carrie Stimmel, previously the chief growth officer at NBCUniversal, as the global agency leader, and Rob Hayes, former chief business officer at Dow Jones & Co., as the lead for revenue operations. Yaccarino expressed her excitement about the new hires and organizational changes as they reflect the evolving needs of X’s customers and partners.
The company is focused on reimagining how users and customers around the world congregate, interact, watch, and transact, all within one platform. For the sales and partnerships teams, these new appointments and leadership changes are expected to deliver even more value for customers and partners.
In addition to the new hires, Yaccarino announced the consolidation of sales assignments under different leaders in various sectors, such as retail, travel, dining, alcohol, sports, gambling, news, cannabis, political, education, energy, financial services, CPG, pharmaceuticals, health, technology, telecommunications, auto, movies, streaming, and broadcast.
Yaccarino emphasized the importance of strengthening X’s structure to align with the needs of users and customers and thanked everyone for their hard work. She believes that the progress made by the company is being felt and that momentum is building. Yaccarino extended a warm welcome to Monique Pintarelli, Carrie Stimmel, Brett Weitz, and Rob Hayes and expressed excitement about building an incredible future for X.
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